Custom CRM & Admin Dashboard Development
Escape the per-seat SaaS tax. I build tailored, high-speed CRM platforms and internal operations dashboards with Next.js, TypeScript, PostgreSQL, and strict RBAC controls — designed 100% around your business workflow.
Built for Sales Velocity and Operational Security
Generic software forces your team to adapt to its limitations. A custom dashboard empowers your team with instant search, automated lead routing, and complete data sovereignty.
Tailored to Your Exact Sales Funnel
No rigid off-the-shelf constraints. Every column, stage, lead status, conversion pipeline, and custom formula is designed specifically around how your team closes deals.
Granular Role-Based Access Control (RBAC)
Strict multi-tier permission matrix protecting sensitive revenue numbers, customer contact information, and audit logs. Easily segregate Admins, Sales Managers, SDRs, and External Contractors.
Sub-100ms Instant Search & Filtering
Fast client-side indexing combined with optimized PostgreSQL trigram indexes (pg_trgm) allowing your team to search through 100,000+ lead records in milliseconds without page refreshes.
Bulk Ingest & One-Click CSV/Excel Exports
High-speed streaming parser handling 50,000+ row CSV imports with schema validation, automatic duplicate deduplication, and instantaneous formatted exports.
Automated Scraping & Ingestion Pipelines
Direct integration with custom Playwright scraping bots, Meta Ads Leads webhooks, and third-party APIs. New qualified opportunities populate sales queues automatically.
Real-Time Revenue & Conversion Metrics
Live KPI charts, rep quota tracking, win/loss conversion ratios, and activity timeline audit trails rendered with interactive Recharts components.
What You Receive
How We Deliver Your Custom CRM
Agile development sprints with weekly interactive staging demos and seamless data migration.
Funnel & Workflow Discovery
We map out your sales stages, lead qualification criteria, rep hierarchy, and identify repetitive tasks to automate.
Schema & UI Wireframe Sprint
We design the normalized PostgreSQL relational schema and review clickable UI prototypes for lead management tables and modals.
Frontend & API Implementation
We build the Next.js frontend with sub-100ms search, write secure server actions, and implement automated validation.
Data Migration & Rollout
We import your existing records from spreadsheets or legacy CRMs, verify user permissions, and train your operations team.
US-Based Lead Generation & Sales CRM
Designed and built a full-stack custom CRM for a US business development agency. Replaced multiple third-party SaaS subscriptions with an integrated Next.js platform featuring sub-100ms client search, automated lead verification scrapers, and CSV export automation.
Transparent CRM Pricing Models
One-time investment with zero recurring per-user licensing fees.
Operations Dashboard
Internal admin portal for user management, order tracking, and core reporting metrics.
- Next.js admin dashboard UI
- User management & role permissions
- Data tables with sorting & pagination
- CSV export functionality
- PostgreSQL schema & deployment
Custom Lead CRM Platform
End-to-end sales CRM with automated lead ingest, scraping connections, and deep analytics.
- Custom pipeline stages & kanban views
- Sub-100ms search on 100K+ records
- Automated scraper / webhook ingestion
- Granular RBAC (Admin, Manager, Rep)
- Activity timeline & audit trail
- 30 days post-launch support
Dedicated Dashboard Retainer
Continuous feature expansion, new internal tool builds, and workflow automation.
- 20–25 hours dedicated engineering per week
- Rapid turnaround for new operational features
- Direct Slack/Discord access
- Database query optimization & indexing
- Cancel anytime
Frequently Asked Questions
Answers regarding migration, per-seat costs, and customization.
Why should we build a custom CRM instead of paying for HubSpot or Salesforce?
Off-the-shelf CRMs charge hefty per-seat monthly fees ($100–$150/user/month). For a 20-person sales team, that is $24,000–$36,000 every single year — for rigid tools that force you into their workflow. A custom CRM is a one-time build that you own forever with zero per-user fees, saving tens of thousands in licensing while aligning 100% with your operational processes.
Can we migrate our existing customer data from spreadsheets or our old CRM?
Yes. I write automated ETL scripts that sanitize, deduplicate, and import your existing customer lists, sales histories, and notes from Excel, CSV, or legacy CRM API exports into your new database with complete data integrity.
How fast is the search functionality when our database reaches 100,000+ leads?
Lightning fast. By combining PostgreSQL generalized inverted indexes (GIN) with trigram matching and client-side memory caching, search queries return matching accounts in under 100 milliseconds, even across hundreds of thousands of contacts.
Is our sensitive company and customer data secure?
Absolutely. Your platform runs entirely on your own private cloud infrastructure (AWS or Supabase). All connections use SSL encryption, passwords use bcrypt/argon2 hashing, and database queries are parameterized to eliminate SQL injection vulnerabilities.
Related Case Studies & Articles
Ready to Build Your Custom Sales CRM?
Stop paying thousands every month for tools you don't own. Let's build a CRM tailored directly to your team.
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